Over the past year and a half online magazines have become the project du jour. Collections of bloggers and publishing veterans are gathering to pursue publications fit for today's digital shift; publications that void the high cost of printing and dependency on advertising.
I think the model is wise and celebrated; I personally subscribe to a few. Lately however I've noticed errors that I can't look past, even as a small-time editor. With full disclosure, I've made my share of mistakes and learned a lesson from every one of them (the kind of seasoning that comes with experience and scrutinizing readers).
From glaring errors that have appeared on the covers to mishaps in press releases, these mistakes have run the gamut. Shouldn't these young, thriving publications be upheld to a better editorial standard (or at least want to achieve one)?
Below is an example to help discuss this point.
If a publication, print or digital, makes an error does it affect a reader's experience? If that mistake is on a social media platform is the error less severe? If the error is made in a promotional/marketing effort, does it affect the outcome?
Discuss. I am curious to know your thoughts as I've been battling this conundrum lately.