Monday, March 7, 2011
Is a redesign the new black?
It seems as though a redesign is the "it" thing this spring and for good reason. On Sunday the New York Times Times Magazine welcomed readers to a new layout, veteran writers and a familiar crossword. Monday, Newsweek releases a fresh publication charged by Tina Brown, the issue aptly titled, "Women in the World." The magazine helps kick off the Women in the World Stories and Solutions Summit in New York (an effort and commitment that goes beyond the traditional expectations of a magazine).
We can only hope that these re-designs, new hype and re-launches are more than a new look--that they are actually a new attitude.
As I read through the March 6 issue of NYT Magazine, I felt a familiarity to the layout, it was, how do I say--younger. It incorporated design elements seen in larger consumer publications, printed tweets, even graphics channeling GOOD magazine, not the Week In Review. And with it's behind the scenes blog, The 6th Floor, I am even more apt to catch a quick read online throughout the week. My occasional grabs of the Sunday Times just might become a regular occurrence considering this breath of fresh air.
As for Newsweek, while I have yet to see the issue I can only be intrigued by the buzz it's created within the industry. From joining forces with The Daily Beast, a wise move recognized by all, to insisting a weekly news magazine still has a place on the print newsstand--people are going to buy it regardless just see what all the fuss is about. I value Brown's comments, posted yesterday, in regard to the magazine's place among the digital hustle and bustle. "It’s about filling the gaps left when a story has seemingly passed, or resetting the agenda, or coming up with an insight or synthesis that connects the crackling, confusing digital dots," she says. I can only hope she's right.
[Screen shot via newsweek.com]
Posted by Katy Ibsen at 5:58 AM