Facebook. Is it for magazines?

A month ago I blogged about the lack of magazine presence on Facebook. Curious as to why more brands aren't taking advantage of the tool, I decided to feature the idea in this week's #MagChat.

Only problem, there was hardly any chat.

 Rebecca Bredholt (@mediachick76), managing editor at inVocus media news center, brought up the research. Another chatter mentioned that 93 percent of people expect a business to have a Facebook page. It only makes sense that a large number would feel the same about their magazine brands. Right?

Rebecca agreed to guest blog about the subject after gathering a few more numbers. I look forward to sharing this as well as planning a follow up #MagChat.

What do you think? Are magazines well represented and engaging on Facebook? Do they need to be?